A BRAND is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. Video is a perfect tool to create a lasting impression in the minds of customers.
BRAND = VIDEO
It is not the hype of the video, it is wether it is accurate, and easily understood buy your clients. Video is a Powerful BRANDing tool. It should be used in conjuction with "YouTube" making it accessable to your clients and to your potential clients.